Market Your Business for Free with the Chamber’s Bulletin Board

Submitted by: Sarah Shore, M.S., Sarah Shore Consulting, LLC

I happen to be an avid bulletin board reader—in coffee shops, the library, and even my neighborhood grocery store. It helps me stay in the “loop” and feel more connected to my community. The GPCC’s online bulletin board is just one of the many marketing tools available as a member benefit. It’s an easy way to share information about announcements, events, and job opportunities.

Every business can use a helping hand when it comes to marketing. I’m a big believer in "pull" marketing—pulling the client toward my services instead of "pushing" information out. When a reader is pulled in, he or she has an interest in the information, finds it valuable, and decides to find out more. That’s just how the Chamber’s bulletin board works. Readers can skim the postings, decide if anything is of interest, and delve deeper if they desire.

I’ve found the postings on the GPCC bulletin board valuable and due to the Chamber’s solid reputation in the Philadelphia community, I believe readers feel confident that postings listed there provide beneficial information. As a reader, I can stay informed and up-to-date on what’s happening around me. And as a business owner, there’s nothing better than free marketing, especially when its effective.

I posted an event listing several weeks ago and I’ve received numerous inquiries. I wrote a brief description and clicked "post." Within a few hours, my posting was approved and I was on my way to receiving qualified leads. The Chamber’s online bulletin board is a fabulous resource for members and I’m delighted I took the opportunity to use it. As a marketing tool, it’s effortless and effective. It has resulted in "getting the business to come to me" and it couldn’t be any easier than that!

Take advantage of your Chamber like Sarah Shore from Sarah Shore Consulting, LLC. For more information on how to get the most out of your membership, visit greaterphilachamber.com/grow or call our Member Relations team at 215-790-3880.